Recently, on Korea Trademark Conference 2006 held by Korea Institute of Industrial Policy Studies, Lineage was rewarded with the title of Super Trademark, the first prize for game trademark. This is the third time in a row that Lineage series was crowned Super Trademark which indicates the trademark with the highest value in the gaming industry.
Till June30, 2006, the Lineage series has generated 1 trillion 400 billion KRW (approximately 1.4~ billion USD). Its valid monthly accounts and concurrent users are 2,5 million and 600,000 respectively. Such accumulated sales revenue even matches Korea’s automobile sales revenue.
It is learned that NCsoft is busy developing Lineage III in order to extend the Lineage series legend. The developers are working hard to present a higher level game world in Lineage III for the audience. They are learning dancing in order to make moving characters more natural . They invite make-up artists to deliver lectures for them in order to express more accurately the differences between eastern faces and western faces. Recently, they took nearly 10,000 background photos in Korea and some European countries in order to present vivid game environments.